✏️ What I did, challenges faced and learnings

The start of a movement

During my 2 years as a Service Designer in a hospital, I functioned a lot like an in-house consultant to the organisation of over 9000 staff. Part of my responsibility at work was to build a more robust design culture and practice within the organisation.

I knew that getting stakeholders’…


💡 How might we help healthcare frontliners triage migrant workers accurately and swiftly during the COVID-19 outbreak?

In April, at the peak of the Covid-19 outbreak in Singapore, more than 1,000 new cases a day were being detected in the foreign worker dormitories. The National Centre for Infectious Diseases (NCID) saw an influx of over 500 patients arriving for screening every day.

However, communication barriers between healthcare…


✏️ A snapshot of my roles and what I learnt

I’ve always had an interest in designing for public good so when I graduated from university in 2019 with a Bachelors in Design Communications, I knew I wanted to join a team that would allow me to do that.

So when I got a shot at being a service designer…


💡 How might we empower elderly retirees to participate in skill sharing to stay active during retirement?

For many, the allure of retirement is fabled in time with grandkids, travelling, and being free to do whatever one wishes. …


Hey there, I’m Shaina!

I’m a Service Designer with roots in User Experience Design.

While I may juggle these two different roles depending on what a project calls for, the core of my design practice is the belief that being a good designer is about delivering value to both users…


🇸🇬 Based in Singapore

📩 Feel free to email me at shainaatan@gmail.com.

Or find me on LinkedIn here.

👋 I look forward to hearing from you!


📝 Key takeaways and learnings

A while back I embarked on a project to recreate the experience of art markets online. While some lessons were more painful than others, all of them played a part in helping me grow the project to what it is today. …


💡 How might we introduce opportunities for users to create and exchange stories in art markets online?

Photo from Public Garden

Background: The Magic of Art Markets

I love art markets. I’ve spent endless weekends strolling through rows of brightly decorated booths displaying an array of crafts — paintings, pottery, postcards. Every booth almost like a portal to each seller’s own handcrafted world of whimsy and wonder, a proud showcase of every craftsman’s expertise.

Shaina Tan

UX Designer, Service Designer and Design Facilitator by day, chocolate maker by night. Reach me at: shainaatan@gmail.com

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